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What is 'health data'?

The term 'health data' has come to commonly include data produced through research, data collected through mobile applications or wearable devices that detect health or lifestyle information; and self-reported data provided through social media platforms and websites.
 

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It might also include information volunteered to service providers as a requirement of service provision (e.g. travel insurance), or data collected through customer loyalty or membership card schemes.

Advances in genetic testing and the testing of biological compounds more generally have also allowed diagnostic investigations to take place outside of the institutions and clinical settings in which health data was traditionally produced, and companies are increasingly marketing health-relevant tests directly to individuals.